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The Founder
In 1964, local Penangite, Mr. Lim Joi Him saw a huge opportunity in the consumer goods market. He founded Tohtonku, then known as Tohtonku Trading Co., and started off with a small front in Penang. Mr. Lim utilised the method of door-to-door direct to consumer sales instead of the traditional method of plying his goods to retail outlets. His efforts proved successful in an era where widespread television advertising and social media branding hadn't yet exist in Malaysia. Within a short period of time, Tohtonku attracted the attention of international investors.

One of these investors were Earth Chemical Co. Ltd., which appointed Tohtonku as their main distributor for their product King Kong Rat Killer in both Singapore and Malaysia. This earned Mr. Lim the moniker 'King Kong Lim' and was also evidently the start of Tohtonku's recognition as an international player.

Today, Tohtonku is now Tohtonku Sdn. Bhd., and is recognised as one of the leading players for beauty and personal care in the market, this is the legacy of Mr. Lim Joi Him.

Mr Lim Joi Him

19

60

01

Founded by Mr. Lim Joi Him as a trading company from a small hostel in Chulia Street, Penang.

02

The first batch of salesgirls for Tohtonku started the direct-to-consumer sales model.

03

As the business expanded with more products, Tohtonku moved to a new office at Jalan Perlis in 1966.

04

Tohtonku became the sole agent distributor in Malaysia and Singapore for Earth Chemical Co. Ltd Japan (Otsuka Group of Companies).

01

Mr. Otsuka from Earth Chemical Co. Ltd Japan (Otsuka Group of Companies) came for an official visit to Tohtonku in Penang.

02

Managing Director Mr. Lim Hooi Teck with the principal and entourage from Japan.

03

Tohtonku expanded and we had our own office building in 1978.

04

In the same year, Tohtonku became the sole distributor in Malaysia and Singapore for Kobayashi Pharmaceutical Co. Ltd to distribute their products: Car Sawaday, Bluelet, Rolian (air freshener), Ammeltz Yoko Yoko, and Koolfever.

05

In 1979, Tohtonku established our Singapore office as Tohtonku Pte Ltd.

01

In 1983, Tohtonku started manufacturing our own products in Penang.

02

In 1987, Follow Me was launched.

03

In 1988, the sales and marketing office in Subang was established.

01

In 1995, our Follow Me Industries factory was GMP certified.

01

In 2003, Tohtonku Subang expanded and we moved into the office in Taman Perindustrian UEP, Subang.

02

Nutox, Nanowhite, Ubermen were launched and has since helped expanded our footprints in Modern Trade especially the health & beauty channels. Tohtonku became the top suppliers on this channel.

03

In 2017, Tohtonku Malaysia and Singapore consolidated under the leadership of Tohtonku's executive director Jasper Lim.

04

In 2022, Tohtonku moved into a new office in Imazium, Damansara Uptown.

05

Tohtonku has more than 800 employees and has 19 consumer brands under its company.

01

Founded by Mr. Lim Joi Him as a trading company from a small hostel in Chulia Street, Penang.

02

The first batch of salesgirls for Tohtonku started the direct-to-consumer sales model.

03

As the business expanded with more products, Tohtonku moved to a new office at Jalan Perlis in 1966.

04

Tohtonku became the sole agent distributor in Malaysia and Singapore for Earth Chemical Co. Ltd Japan (Otsuka Group of Companies).

01

Mr. Otsuka from Earth Chemical Co. Ltd Japan (Otsuka Group of Companies) came for an official visit to Tohtonku in Penang.

02

Managing Director Mr. Lim Hooi Teck with the principal and entourage from Japan.

03

Tohtonku expanded and we had our own office building in 1978.

04

In the same year, Tohtonku became the sole distributor in Malaysia and Singapore for Kobayashi Pharmaceutical Co. Ltd to distribute their products: Car Sawaday, Bluelet, Rolian (air freshener), Ammeltz Yoko Yoko, and Koolfever.

05

In 1979, Tohtonku established our Singapore office as Tohtonku Pte Ltd.

01

In 1983, Tohtonku started manufacturing our own products in Penang.

02

In 1987, Follow Me was launched.

03

In 1988, the sales and marketing office in Subang was established.

01

In 1995, our Follow Me Industries factory was GMP certified.

01

In 2003, Tohtonku Subang expanded and we moved into the office in Taman Perindustrian UEP, Subang.

02

Nutox, Nanowhite, Ubermen were launched and has since helped expanded our footprints in Modern Trade especially the health & beauty channels. Tohtonku became the top suppliers on this channel.

03

In 2017, Tohtonku Malaysia and Singapore consolidated under the leadership of Tohtonku's executive director Jasper Lim.

04

In 2022, Tohtonku moved into a new office in Imazium, Damansara Uptown.

05

Tohtonku has more than 800 employees and has 19 consumer brands under its company.