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Celebrating The Spirit of Youth

Celebrating The Spirit of Youth

Kuala Lumpur, May 2014 – Nutox aims to steer women away from all the clichés of ageing with the introduction of its new product range. 

Women used to have to deal with ideas of youth that often go against their own perceptions. However, it is no longer the situation now. Women in the modern age feel they can and want to do so much more. They do not enjoy being restricted by the idea of how they must act simply because of a number on their identity card.

Nutox believes the saying ‘Age does not equate to Youth’. Age is just a number. Being young means

  • Not equating youthfulness with age and numbers 
  • Breaking clichés not because it’s cool; because that’s who you are
  • Translating passions into action; not being restricted by rules
  • Not giving into ideas of social conduct because of one’s age
  • Enjoying every task filled with vigour and energy
  • Balancing ideas of inner and outer beauty to have an individualistic approach to daily tasks

Director of Tohtonku Sdn Bhd, Mr Jasper Lim said: “We partner women in being youthful, which is about feeling your best at whatever age you may be.”

Proven tradition meets cutting edge innovation

The new and improved Nutox is the result of a combination of proven traditional beauty ingredient, bird’s nest, with the Oxyfusion innovation, which provides an improvement to the traditional beauty secret. To further enhance the results, serum concentrate is also formulated with Actigenics technology to reprogram skin to the most ideal condition, triggering production and maintenance of collagen, elastin and hyaluronic acid, allowing women to look as young as they feel.

Additionally, the key products, from cleansers to moisturisers, come in a range which have been formulated carefully for different skin types. “We understand the concerns and dilemma women face when choosing skin care, particularly for women entering their 30's. Fine lines and wrinkles are slowly becoming a concern at this age. However, products that are too rich in texture might result in oily skin problem, especially under the hot and humid weather in Malaysia,” said Ms Vicky Lim, Senior Marketing Manager of Tohtonku Sdn Bhd. Cleansers, Toners and Moisturisers under the newly improved range comes with different textures. For oily and combination skin, lighter texture has been formulated; whereas more nourishing texture is available to cater to normal and dry skin.

Available nationwide, the new Nutox range is priced at RM19.90 to RM65.90.  

The cheeky tongue out as the shutter snaps

The little victory jig after a job well done

The optimistic smile when everything seems to go wrong

There is a fountain of youth

It’s the unspoken mantra we can’t help but sing in our heads

Stay hungry

Stay fearless

Stay curious

Stay optimistic

Stay kind

Stay playful

Stay foolish

Stay happy

Stay beautiful

Stay Young

NUTOX

You keep feeling young. We keep you looking young.

 


About Tohtonku Sdn Bhd

Tohtonku is Malaysia’s homegrown organisation and being established almost five decades ago, has risen to become one of Malaysia's top household names. Tohtonku manufactures and markets a complete range of personal care and household products.

There are 18 consumer brands under the Tohtonku flagship, including Nanowhite, Follow Me, Nutox, Ubermen, A’laisyah, Can Can, Everyday, Koolfever, Ammeltz, Sawaday, Saniplast, Seirogan, ARS, You&Me, Rainna, Secret, Hatiku and King Kong.

Tohtonku’s products reach all over South East Asia, including Japan, Hong Kong, Singapore, Thailand, Indonesia, Myanmar, Brunei, Pakistan and Sri Lanka, and under different labels to suit the respective cultures and requirements, particularly in India and West Asia.

For further information, please visit  www.tohtonku.com.my  or contact:

Media contact:

Monita Goh
Communications Manager
Tel: 03-8023 3308
Email: monitagoh@tohtonku.com.my